Cookie Policy

Last Updated: May 22, 2026

1. Introduction

Welcome to Via 313 ("we," "us," or "our"). This Cookie Policy applies to our website located at meal-via313.click and explains what cookies are, how we use them, the types of cookies we deploy, and how you can control your cookie preferences.

We are committed to being transparent about how we collect and use data related to your browsing experience. This policy should be read alongside our Privacy Policy, which provides further information about how we handle your personal data in compliance with applicable United States federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act.

If you have any questions about this Cookie Policy, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work efficiently, to improve the user experience, and to provide reporting information.

Cookies set by the website owner — in this case, Via 313 — are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits our website and when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit meal-via313.click, our web server sends a cookie to your browser, which stores it on your device. The next time you visit our site, your browser sends the cookie back to the server, allowing us to recognize your device and remember certain information about your previous visit — such as your preferences, what was in your shopping cart, or whether you were logged in.

Cookies can be "persistent" (remaining on your device for a set period or until you delete them) or "session-based" (deleted automatically when you close your browser). Cookies can also be categorized as "secure" (only transmitted over encrypted HTTPS connections) or standard cookies.

3. Why Do We Use Cookies?

Via 313 uses cookies for several important purposes:

• To operate and secure our website: Certain cookies are essential for our site to function properly, enabling you to navigate and use its features.
• To remember your preferences: Functional cookies allow us to remember choices you make, such as your language preference or region.
• To analyze and improve our services: Analytics cookies help us understand how visitors interact with our website, which pages are most popular, and where improvements can be made.
• To deliver relevant advertising: Advertising cookies allow us and our partners to show you advertisements that are more relevant to your interests, including on third-party websites.
• To measure advertising effectiveness: We use cookies to track the performance of our marketing campaigns and understand how users arrive at our site.

4. Types of Cookies We Use

We categorize the cookies used on meal-via313.click into four main types:

4.1 Essential (Strictly Necessary) Cookies

These cookies are necessary for our website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as a result. These cookies do not store any personally identifiable information.

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

4.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, your username, and choices you have made. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

4.4 Advertising and Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

5. Specific Cookies We Use

The table below details the specific cookies currently in use on meal-via313.click:

Note: The list above may be updated as we introduce new features or change third-party service providers. We recommend checking this page periodically for updates.

6. Third-Party Cookies and Services

In addition to our own cookies, we may use various third-party services that set cookies on your device. These include:

6.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to help us understand how users engage with meal-via313.click. Google Analytics uses cookies to collect information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our website. We use the information we get from Google Analytics to improve our website and service offerings.

Google's ability to use and share information collected by Google Analytics about your visits to our site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

6.2 Google Ads

We use Google Ads to promote Via 313's services. The _gcl_au cookie is placed by Google to help track conversions — for example, when a visitor completes an online order after clicking one of our advertisements. This data is used exclusively to measure the performance of our advertising campaigns.

6.3 Meta (Facebook) Pixel

We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising on Facebook and Instagram. The pixel collects data that helps us track conversions, optimize our ads, build targeted audiences, and remarket to people who have already taken some kind of action on our website.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in several ways:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. The instructions for managing cookies in the most common browsers are provided below:

• Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. Learn more.
• Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data. Learn more.
• Microsoft Edge: Go to Settings > Cookies and site permissions > Manage and delete cookies and site data. Learn more.
• Apple Safari: Go to Preferences > Privacy > Manage Website Data. Learn more.
• Opera: Go to Settings > Advanced > Privacy & Security > Content settings > Cookies. Learn more.

Please note that if you use different devices to access our site (e.g., your computer, smartphone, and tablet), you will need to manage your cookie preferences on each device separately.

7.2 Opt-Out Tools Provided by Third Parties

You can also opt out of specific third-party cookies using the opt-out tools provided by the relevant companies:

• Google Analytics: You can prevent your data from being collected by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Google Ads Personalization: You can opt out of personalized advertising by visiting Google Ad Settings or www.google.com/settings/ads.
• Meta (Facebook) Ads: You can manage your ad preferences and opt out of interest-based advertising from Facebook by visiting Facebook Ad Preferences.
• Network Advertising Initiative (NAI): You can opt out of targeted advertising from NAI member companies by visiting the NAI Opt-Out Tool.
• Digital Advertising Alliance (DAA): You can exercise your choices regarding interest-based advertising from participating companies via the DAA WebChoices Tool.
• Your Online Choices (for EU/EEA users): Visit Your Online Choices to manage preferences.

8. Impact of Disabling Cookies

If you choose to disable or block cookies, please be aware of the following potential impacts on your experience when visiting meal-via313.click:

• Essential Cookies Disabled: If you disable essential cookies, core features of our website may not function correctly. You may not be able to add items to your cart, complete your order, or maintain your login session. We strongly recommend keeping these cookies enabled.
• Analytics Cookies Disabled: If you disable analytics cookies, we will lose the ability to analyze traffic patterns on our website. While this will not directly affect your browsing experience, it will limit our ability to make improvements based on user behavior data.
• Functional Cookies Disabled: Disabling functional cookies means that your preferences (such as saved addresses or dietary preferences) will not be remembered between sessions. You may need to re-enter this information each time you visit our site.
• Advertising Cookies Disabled: If you disable advertising cookies, you will still see advertisements, but they will be less relevant to your interests. You may see repeated advertisements more frequently, and the effectiveness of our advertising spend will be harder to measure.

9. Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not currently alter its data collection and use practices in response to DNT signals. However, you can use the cookie management tools described in Section 7 of this policy to limit the tracking technologies we use.

10. Your California Privacy Rights

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), regarding your personal information, which may include data collected through cookies. These rights include:

• The right to know what personal information we collect, use, disclose, and sell.
• The right to delete personal information we have collected from you.
• The right to opt out of the sale or sharing of your personal information.
• The right to non-discrimination for exercising your privacy rights.
• The right to correct inaccurate personal information.
• The right to limit the use and disclosure of sensitive personal information.

To exercise any of these rights, please contact us using the information provided in Section 12 of this policy. We will respond to verified requests within 45 days, as required by the CCPA/CPRA.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or for other operational, legal, or regulatory reasons. We will post any updated version of this policy on this page with a new "Last Updated" date. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies.

Where required by applicable law, we will notify you of material changes to this Cookie Policy by placing a prominent notice on our website or by sending you a direct communication.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:

We are committed to resolving any concerns or complaints about our use of cookies and your privacy. If you feel that your concerns have not been adequately addressed, you may also have the right to file a complaint with your state's attorney general office or applicable consumer protection authority.

This Cookie Policy was last updated on May 22, 2026, and is effective as of that date. © 2026 Via 313. All rights reserved.